Lesson 5 – Email Effectiveness

Email Effectiveness

Objective: To simplify email effectiveness, in this module we cover dealing with spam, organising files, using receptive and expressive language, formatting, using software such as Mailchimp, goal setting, segmenting, and growing an email list.

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Lesson Resources – Email Effectiveness Handout

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Video Transcript – Email Effectiveness

Objective: To simplify email effectiveness, in this module we cover dealing with spam, organising files, using receptive and expressive language, formatting, using software such as Mailchimp, goal setting, segmenting, and growing an email list.

“Welcome, Volunteer Managers! We’re now diving deeper into the business and professional digital skills you’ll need to lead your teams effectively. Remember: we’re here to strengthen your digital skills so that you can help your volunteers achieve opportunities that might not otherwise have been available to them, and so that they, in turn, can help their communities.

Let’s start with email. Almost every job requires at least a basic level of email effectiveness. In fact, most employers require people to successfully communicate by email before they even interview, as nearly every organisation requires a resume and online job application. When selecting candidates to interview and hire, employers tend to communicate via email to coordinate times, to create contracts, and to ask questions…

And once a candidate has got the job, they’ll have to use email even more. Research shows that over a quarter of the average employee’s time at work is spent on email, and that more than 4 out of 5 workers are expected to keep their email open throughout the workday, to stay in touch.

People use email to communicate with their colleagues about tasks, to send proposals and invoices to clients, and even to negotiate contracts and major projects.

While this level of email effectiveness is expected of most employees, it’s not often included in their training; nowadays, email is considered an essential skill. Employers expect employees to know how to use email from the get-go. So, if someone doesn’t know how to manage their inbox, they’ll likely get left behind.

Email is a highly profitable marketing tool. Studies show that for every $1 spent on email marketing, businesses get $36 in return. Effective emailing delivers opportunities, revenue, and success at an affordable price!

All of this is possible because email is personal. There are 3.9 billion active email accounts! When you reach someone via email effectively, you can connect with them on a powerful level.

As you can see, email effectiveness can help individuals find and secure jobs. It can help them keep up with their job, colleagues, projects, and clients. Even more, email can enable them to negotiate, make money, and find success. It can even bring them clients, customers, and sales!

Whatever career path a person chooses, email is likely to play some sort of role –– which is exactly why we’re going to break down how to strengthen your email effectiveness, so that you can help others.

Unfortunately, over 1 million Australians living with disability didn’t use the internet. Of this group, 250,000 didn’t have the confidence or training to do so, and most of the rest didn’t have access to technology. The same research showed that 1.4 million older Australians didn’t use the internet –– 1 in 5 of these because they lacked the confidence or training to do so.

We believe that everyone should feel empowered by the opportunity to learn how to use technology. Therefore, we work to increase confidence, share knowledge, and equip people in our communities with the tools they need to reach their goals, whether the goal is to share an email with friends and family, or to manage their email accounts at work… or even to use email marketing to find a fulfilling career! And, hey –– maybe you’ll learn some fantastic skills that will help you with your life and goals…

Ready to help us to help you do that? Great! Continue learning in our reading portion to develop your email effectiveness, from dealing with spam, to organising files, to utilising email software and growing an email marketing list. We’ll see you there!”